In his presentation, “Your Voice Envisioned,” photographer Andy Barnes will highlight the many reasons why, in today’s increasingly competitive market, it is paramount for commercial photographers to establish a strong brand identity in order to grow their business. Illustrating his points with samples from photographers who have influenced him as well work from various points throughout his own career, Barnes will give insight into how photographers can weave their aesthetics and style into their commercial work to develop a strong brand identity that will set them apart from the crowd.