Kratochvil was the founding photography editor for InStyle Magazine and worked there until 2005 before leaving to start her own visual consulting business, working with consumer magazines such as, O the Oprah Magazine, Bloomberg Personal, Men’s Journal, Mens’s Health. In 2009 she was hired by Reader’s Digest Development to consult on new titles as well as the magazine's international editions.

Kratochvil’s book projects include:

New York Time’s best seller, Rolling Stone-1989, The Photograph’s, Africa by Herb Ritts-1994, Cyclops by Albert Watson, Las Vegas-1994, CUBA-Picturing Change by E. Wright Ledbetter-2002, Mil Besos by Ruven Afanador-2009,

Las Vegas/Strip Search, Albert Watson-2010, Angel Gitane, Ruven Afanador-2014, Diana Vreeland, The Modern Woman-2016, 50 Years of Rolling Stone-2017